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Southwest Michigan Real estate for sale Article Summaries

Real Estate Development Marketing - A Specialist Article For Those Interested In Real Estate Development
By: Colm Dillon
: From the desk of Colm Dillon ...Author of "Residential Development Made Easy" Real Estate Development Marketing!When d... Road, in this neighborhood.Understand this: People SELL for Money ... People BUY with Emotion.If they don't feel good i...

Flat Fee MLS Listings - Is this the future of real estate
By: Richard Massey
: Realtors are all a buzz about this new form of listing houses on the MLS (multiple listing service). Some feel it crea... agreed in writing to pay a commission to the agent, the buyer could cut the agent right out of the deal and negotiate d...

Here Come The Real Estate Gurus - Hide The Children
By: Lothar
: I am stunned when I hear that many of the so called real estate gurus are charging from $3,000 to $15,000 for their se... About The Author Mark Walters is an investor and author. You can find his published material at http://www.CashFlowI...

How To Simplify Your Real Estate Buying/Selling Experience
By: W. Troy Swezey
: Today’s real estate consumer has a lot to consider during the sale or purchase of a home. Be it waiting for the right... long-term value of the service/product for the consumer. For example, homeowners will have their lawn equipment, home ...

Finance Your Real Estate Investment Properties
By: Peter Dobler
: Copyright 2005 Peter Dobler Unlike traditional residential real estate mortgages, real estate investment financing is ... sounds like a lot, but wait till you see this. Let’s assume that the rental income will cover all your expenses includi...


Featured Article

Customer Service – the Real Estate Revolution

Glenn Murray



Traditionally, real estate has been viewed as a sales industry. But perceptions are changing. Agents around the country are coming to believe that the key to real estate success is service – not sales.

Competition and technology now give customers almost unlimited choices, so agents are having to work harder and spend more to win listings. They’re discovering that business success comes from repeat business and word-of-mouth.

And customer service is the key.

Loyalty and good-will can’t be bought – not even with the sale of a house. Customers like to be treated with honesty, respect, and integrity. They want a realistic and accurate property appraisal. They want an agent who commits to action. They want to be able to speak to someone who can help them when they call. They want to feel welcome when they walk into the office. They don’t want their intelligence insulted by advertising. They don’t want to be fed a line (even if it is what they’d like to hear…).

Agents with business sense know that if they can provide this customer service – if they can pioneer great customer service in real estate – they’ll have a real edge on their competitors. Far from being an impediment to success, they see today’s marketplace as an opportunity to flourish.

Obviously, the sale is still critical, but it’s part of a greater whole – almost like a critical KPI (Key Performance Indicator). It’s based on the simple premise – serve and you will sell. The premise holds true because all the pre-requisites of a sale are intrinsic to good customer service: The price is realistic, the marketing is intelligent, the advertising appropriate, and commitments are made and kept. Vendors, buyers, landlords, and tenants alike receive the same high level of customer service.

5 Quick Tips for Finding a Service Oriented Agent

1) Ask to see references – It’s not that much different from a job interview. Think of the agent as the job seeker, and encourage them to prove their customer service qualifications. The right agent will be only too happy to provide as many references as you’d care to see.

2) Analyse their business growth – Assuming their references are in order, ask after their business growth. References provide you with qualitative evidence of customer focus. You should supplement this with something quantitative. If the agent is still growing rapidly in today’s environment, then they must be doing something right.

3) Analyse their market share – Like growth, market share can be an indicator of customer focus. Ask what their share of the target market is.

4) Observe their behaviour – Do they return phone calls? Do they commit to action? Do they meet their commitments? Are the punctual? Do they keep you informed? Do they remember important details you provide them?

5) Gauge access to staff – When you first called, did you get to speak to someone who could help you? If not – if they took your name and number and told you they’d get someone to call you back, this might be indicative of their customer service approach.







Glenn Murray heads advertising copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.


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